Russ Ruffino
Bio
Russ Ruffino is a business strategist and high-ticket offer specialist who has helped more than 5,000 coaches, consultants, and experts build scalable, premium-priced businesses.
Stories (4)
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Russ Ruffino is Deconstructing the High-Value Coaching “Mindset”
Mindset: It appears in sales pages, YouTube videos, social media posts, and program curricula with remarkable consistency and equally remarkable vagueness. For coaches and consultants who’ve invested in their own development, the word has started to feel more like a sales tactic than a teaching tool.
By Russ Ruffinoabout 5 hours ago in FYI
Russ Ruffino on Why Most High-Ticket Coaching Programs Fail Their Clients Before They Start
The coaching industry has a pricing problem, a positioning problem, and a scaling problem. Experts who have been in the space for over a decade say the fixes are simpler than most coaches think.
By Russ Ruffinoabout 6 hours ago in FYI
Russ Ruffino | REVERB
Thirteen years ago, I was broke. I had just quit my job with five hundred dollars in the bank and no backup plan. My wife Sarah believed in me when I didn’t believe in myself. She told me to quit my job and start my online business when we had no safety net.
By Russ Ruffinoabout 6 hours ago in FYI
